What Is TSRP? How to Read a Ralph Honda Price
Since June 1, 2026, every new Honda window sticker ends with a line called Total Suggested Retail Price, or TSRP. It's the full price Honda suggests for that exact vehicle. MSRP now means something narrower: the base price only. Here's what each term means, and how to read the price on any vehicle at Ralph Honda.
MSRP and TSRP: what each one means now
Same vehicle, same total price. What changed is which number is called what.
MSRP now means the base price only: Honda’s suggested price for the model and trim, before the destination charge, premium paint or factory-installed options.
TSRP is the total: MSRP + destination charge + premium paint + factory-installed options. It’s the same number you’ve been used to seeing listed as “MSRP.” Now it has a name that says exactly what’s included.
Example: 2026 Honda Accord Hybrid Touring in Platinum White Pearl.
What’s inside TSRP
Here are the four parts of TSRP, using the same example.
Two of the same model can have different TSRPs. A premium color or a factory option raises it; the base MSRP stays the same.
On the window sticker, TSRP is the last line of the price column. The destination charge appears just above it, listed as “Destination and Handling.”
MSRP, TSRP and Our Price
Three prices, three different jobs.
Honda's base suggested price for the model and trim. Doesn't include the destination charge, premium paint or factory options.
MSRP + destination charge + premium paint + factory options: the total on the window sticker. Always higher than MSRP.
TSRP, minus any Ralph Honda discount, with the $175 documentation fee already included.
Honda says a dealer's asking price should be the price at which you can buy the vehicle. Ours works that way.
How to read a Ralph Honda price
- 1TSRP: the total from the window sticker.
- 2Ralph Honda Discount: when we offer one, it's its own line, so you see exactly how much it is.
- 3Documentation fee: $175, included in the price, not added later.
- 4Our Price: TSRP, minus any discount, plus the documentation fee. With no discount, the example is $41,145 + $175 = $41,320.
- 5Offers you may qualify for: Honda programs that depend on eligibility, so they're listed separately and not subtracted from Our Price. Ask us which apply to you.
Comparing prices? Compare like for like
Shopping more than one dealer is smart. These four checks make sure you're comparing the same thing.
While dealers switch over, one site may still show the full total as "MSRP" while another shows the base MSRP. Compare totals, for the same model, trim and color.
Some dealers list it separately ("plus doc fee"). At Ralph Honda it's already in Our Price.
Graduate, Military or Loyalty offers depend on eligibility. A price that assumes them may not be the price you get.
They aren't part of TSRP. Ask whether any are on the vehicle and included in the price.
What TSRP and Our Price don't include
Want the full picture? Ask for a written, out-the-door price on any vehicle and we'll itemize every line.
Common questions
Is TSRP an extra charge?
No. It's the same total you've been used to seeing listed as "MSRP." Only the name changed.
Why does MSRP look lower than it used to?
Because MSRP now means the base price only. The destination charge, premium paint and factory options are listed separately and add up to TSRP. The vehicle's total price didn't drop.
Is Our Price my drive-off price?
It covers the vehicle and the documentation fee. Sales tax, title and registration depend on where you register, so they're added when we write up your purchase.
Can I get a written price before I come in?
Yes. Ask about any vehicle and we'll send an itemized quote.
Ready to see real prices?
Every new Honda on our site shows TSRP, any discount, and Our Price.
TSRP includes MSRP plus any premium color, factory-installed options and accessories, and the destination charge. It excludes tax, title, registration and any dealer-installed accessories, options or other dealer charges. The dealer sets the actual selling price. Example based on a 2026 Honda Accord Hybrid Touring window sticker, for illustration only. Prices and offers change; see each vehicle for its current price.